From Micro-Luxuries to Algorithmic Discovery: Why the Next Generation is Rewriting Commerce You thought they were just buying matcha and sneakers. They are actually restructuring the global economy. Gen Z is no longer an "emerging" consumer group; they are a dominant economic force. Currently making up 25% of the global population, their spending power is on track to hit $12.6 trillion by 2030. Over the next decade, this generation will deliver the largest incremental dollar